Understanding museum visitors’ experience: a comparative study

TitleUnderstanding museum visitors’ experience: a comparative study
Publication TypeJournal Article
Year of Publication2016
AuthorsBrida, JG, Meleddu, M, Pulina, M
JournalJournal of Cultural Heritage Management and Sustainable Development
Pagination47 - 71

The purpose of this paper is to examine museum visitors’ experience. The objective of the research is to explore preferences, behaviour, overall. This study experience and the determinants on repeated visits to two heritage sites. In particular, a more comprehensive regression approach is introduced and employed to compare results at two regional museums.

Keywordscultural tourism, factor analysis, heritage economics, integrated approach, management and museum, museum service, two-step cluster analysis, understanding visitors’ experience, visitors’ experience