A motivation-based segmentation of Italian Airbnb users: an exploratory mixed method approach
| Title | A motivation-based segmentation of Italian Airbnb users: an exploratory mixed method approach |
| Publication Type | Journal Article |
| Year of Publication | 2020 |
| Authors | Del Chiappa, G, Sini, L, Atzeni, M |
| Journal | EUROPEAN JOURNAL OF TOURISM RESEARCH |
| Volume | 25 |
| Keywords | Airbnb, italy, mixed method, motivations, segmentation, socio-demographic characteristics |