How motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case
| Title | How motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case |
| Publication Type | Journal Article |
| Year of Publication | 2019 |
| Authors | Brandano, MG, Osti, L, Pulina, M |
| Journal | International Journal of Culture, Tourism and Hospitality Research |
| Volume | 13 |
| Issue | 1 |
| Pagination | 55-69 |
| Abstract | The purpose of this paper is to assess the “motivation-satisfaction-loyalty” framework. Through a structural equation model (SEM), it is possible to disentangle attitudinal and behavioral loyalty as a multifaceted latent variable. |
| URL | https://www.emerald.com/insight/content/doi/10.1108/IJCTHR-04-2018-0054/full/html |
| DOI | 10.1108/IJCTHR-04-2018-0054 |
| Keywords | Geography, loyalty, motivation, Planning and Development, satisfaction, Structural equation models, Wine routes |