How motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case

TitleHow motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case
Publication TypeJournal Article
Year of Publication2019
AuthorsBrandano, MG, Osti, L, Pulina, M
JournalInternational Journal of Culture, Tourism and Hospitality Research
Volume13
Issue1
Pagination55-69
Abstract

The purpose of this paper is to assess the “motivation-satisfaction-loyalty” framework. Through a structural equation model (SEM), it is possible to disentangle attitudinal and behavioral loyalty as a multifaceted latent variable.

URLhttps://www.emerald.com/insight/content/doi/10.1108/IJCTHR-04-2018-0054/full/html
DOI10.1108/IJCTHR-04-2018-0054
KeywordsGeography, loyalty, motivation, Planning and Development, satisfaction, Structural equation models, Wine routes