How motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case
|Title||How motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case|
|Publication Type||Journal Article|
|Year of Publication||2019|
|Authors||Brandano, MG, Osti, L, Pulina, M|
|Journal||International Journal of Culture, Tourism and Hospitality Research|
The purpose of this paper is to assess the “motivation-satisfaction-loyalty” framework. Through a structural equation model (SEM), it is possible to disentangle attitudinal and behavioral loyalty as a multifaceted latent variable.
|Keywords||Geography, loyalty, motivation, Planning and Development, satisfaction, Structural equation models, Wine routes|