Expectations and service quality: perceived performance at low-season events
|Title||Expectations and service quality: perceived performance at low-season events|
|Publication Type||Journal Article|
|Year of Publication||2019|
|Authors||Meleddu, M, Melis, G, Pulina, M, Zapata-Aguirre, S|
|Journal||International Journal of Event and Festival Management|
Events play a strategic role to attract tourist flows especially during the low season. The purpose of this paper is to explore the gap between consumers’ expectations and actual satisfaction at cultural events.
|Keywords||Cultural events, Expectations, Perceived performanc, Principal components analysis|