Expectations and service quality: perceived performance at low-season events
Title | Expectations and service quality: perceived performance at low-season events |
Publication Type | Journal Article |
Year of Publication | 2019 |
Authors | Meleddu, M, Melis, G, Pulina, M, Zapata-Aguirre, S |
Journal | International Journal of Event and Festival Management |
Volume | 10 |
Issue | 2 |
Pagination | 110-137 |
Abstract | Events play a strategic role to attract tourist flows especially during the low season. The purpose of this paper is to explore the gap between consumers’ expectations and actual satisfaction at cultural events. |
URL | https://www.emerald.com/insight/content/doi/10.1108/IJEFM-12-2017-0079/full/html |
DOI | 10.1108/IJEFM-12-2017-0079 |
Keywords | Cultural events, Expectations, Perceived performanc, Principal components analysis |