Analysing motivations driving Italians to use Airbnb: a factor-cluster approach
Title | Analysing motivations driving Italians to use Airbnb: a factor-cluster approach |
Publication Type | Conference Paper |
Year of Publication | 2017 |
Authors | Del Chiappa, G, Sini, L, Atzeni, M |
Conference Name | Proceedings of the XIV Annual Conference of Società Italiana di Marketing (SIM “Il Marketing di successo. Imprese, enti e persone |
ISBN Number | 978-88-907662-9-9 |