Destination branding development: linking together supply-side and demand-side perspectives

TitleDestination branding development: linking together supply-side and demand-side perspectives
Publication TypeBook Chapter
Year of Publication2012
AuthorsDel Chiappa, G, Bregoli, I
Book TitleStrategic Marketing in Tourism Services
CityBINGLEY
PublisherEmerald Publishing
Pagination51–61
ISBN Number9781780520704