Analysing motivations driving Italians to use Airbnb: a factor-cluster approach

TitleAnalysing motivations driving Italians to use Airbnb: a factor-cluster approach
Publication TypeConference Paper
Year of Publication2017
AuthorsDel Chiappa, G, Sini, L, Atzeni, M
Conference NameProceedings of the XIV Annual Conference of Società Italiana di Marketing (SIM “Il Marketing di successo. Imprese, enti e persone
ISBN Number978-88-907662-9-9