Bring a friend! Privately or Publicly?
| Title | Bring a friend! Privately or Publicly? |
| Publication Type | Journal Article |
| Year of Publication | 2020 |
| Authors | Carroni, E, Pin, P, Righi, S |
| Journal | MANAGEMENT SCIENCE |
| Volume | 66 |
| Pagination | 2269–2290 |
| Abstract | Project . 2015 - 2021 . Closed EVILTONGUE No Sword Bites So Fiercly as an Evil Tongue? Gossip Wrecks Reputation, but Enhances Cooperation |
| URL | https://pubsonline.informs.org/doi/10.1287/mnsc.2018.3282 |
| DOI | 10.1287/mnsc.2018.3282 |
| Keywords | complex networks, Online Social Networks, optimal pricing, referral bonuses, Word of Mouth Communication |